Recently, a client called and asked if we could do some minor editing; they had rebranded their organization and needed to insert a new logo at the head and tail of a short video. It was a rush job and they asked if we could, “download it from YouTube so it can be projected on a 110 foot wide Jumbotron?”
This was not the first time that a client asked us to work on an existing video despite the lack of high-quality, high-resolution data for us to work with. Often, they only have a DVD, which is usually a poor, blurry substitute for the original. Consider this:
One hour of Standard Resolution, DV format video requires about 12.7 Gigabytes of storage. If you compress that hour of video to fit on a DVD, it must shrink to about 4.3 Gigabytes of storage. So, compressing the video to fit on a DVD means reducing its size by a factor of about 3. Almost always this type of reduction in size means blurring the images and compromising contrast and color. For high definition video, the numbers are even worse; one hour of HD video might take up 60 GB of storage. Compressing that onto a DVD means crushing the images by about 14 times.
What To Save
The pain of seeing beautiful (and possibly expensive) video images turned to mush can be avoided by archiving all of the original elements that make up your video. At Flying Moose, we offer video archiving as a service. We keep 2, full resolution copies of all the elements that allow us to recover and re-edit your video in the future; video clips, still images, graphics, text, and the special files and folders that define how the edit was made.
It is almost impossible to predict when the video you create for your website might be repurposed for say, a mobile phone or a large flat-screen TV. The rapid changes in how video is delivered are relentless. And many organizations find they need to re-edit older videos to update their message. The best way to plan for this type of flexibility and protect your video investment is to be certain that all of the original resolution elements are safely archived.
Can You Find It?
Archiving means not only saving data but cataloging it so you can find it when you need it. At Flying Moose, we use special software to scan and catalog all the data from each job. When the time comes to recover data from the archive, we just search the catalog for the specific client and job and recover the files.
The time to ask about archiving is when you first start a job. The video you save may be your own!