New Logic is the leading provider of high-performance membrane filtration systems used in a wide variety of applications for pure water and wastewater treatment, industrial and chemical processing, power, pulp and paper, oil and gas production and processing, paint and pigments and electronics industries.
New Logic’s high-performance vibratory membrane separation systems are used for a variety of applications: filtering pure water, treating wastewater, and clarifying chemical processes (such as dehydrating paint). There are also powerful environmental clean-up applications. By using a bio-methanation process that includes the VSEP separation process, for example, a hog farmer can harvest and sell electrical energy and concentrated organic fertilizer while gaining clean water for reuse in their operations.
The design, manufacture, and installation of VSEP systems, begins with a small yet complex pilot test to determine filter type, flow speed, and temperature, as well as a host of other factors that must be determined before New Logic can build a full-size, custom separation system.
The instruction manual for the pilot system was a set of foot-thick binders — overwhelmingly comprehensive, but so intimidating to wade through that even the most dedicated engineers drowned in the morass of dense text and diagrams. This was especially true of the company’s international customers, most of whom do not speak English as a first language.
New Logic Pilot Test Supervisor Roger Torres explained that “Requiring our customers to study a thick user manual made the pilot test process too complex and support-intensive.”
Flying Moose Pictures was asked to design and produce a video to replace the paper manuals.
The Moose worked intensively with New Logic Field engineers to develop a script, first by recording a live “performance” of an expert trainer demonstrating the numerous concepts and actions necessary to complete the test program. A transcription of the demonstration formed the first draft of our script. We tested the script with novice users, revised it, then shot the videos on location at New Logic’s test laboratory in a three-day production. We edited and user-tested a beta version of the training videos to make final adjustments before releasing them on the New Logic website.
The new training videos are far more accessible and popular than the old printed manuals and deployment of the training videos has improved and streamlined New Logic’s development and manufacturing process. The highly complex and technical pilot testing workflow is now separated into easily understandable and focused chapters. “Having each separate chapter of the video on the company website is a great advantage,” Torres explained. “I can simply email a video link to a customer, pointing to the specific information they need to solve their support issue.”