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NEWS
January 12, 2012 | San Francisco, CA – It may not be a "free lunch," but Flying Moose client American Conservatory Theater's (A.C.T.) first annual MFA Awards Luncheon on January 24, 2012, promises to be entertaining. A.C.T. is a nationally known organization that boasts a permanent repertory company of actors and the only MFA program in acting not affiliated with a university. Their Awards Luncheon will honor both benefactors and graduates who have had a significant impact in theater and film. More >
November 11, 2011 | San Francisco, CA – San Francisco has the nation's third largest community of professional actors, and the Bay Area is home to over 400 theaters—so why is it best known for its thick fog, Dungeness crabs, rice "treats" and sea lions? Clearly, promoting the performing arts in a naturally entertaining, scenic city like San Francisco is fraught with challenges, but video marketing can make all the difference. More >
November 10, 2011 | San Francisco, CA – Recently, a client called and asked if we could do some minor editing; they had rebranded their organization and needed to insert a new logo at the head and tail of a short video. It was a rush job and they asked if we could, "download it from YouTube so it can be projected on a 110 foot wide Jumbotron?" More >
July 6, 2011 | Orinda, CA – For the first time in its 38-year history, the California Shakespeare theatre has produced Titus Andronicus, Shakespeare's bloody revenge tragedy. Flying Moose braved the cold night air at a late night dress rehearsal to capture the action on stage. More >
July 5, 2011 | San Francisco, CA – The very first question many of our clients ask is, "What do your services cost?" Some ask for a rate card, an à la carte list of costs for each of our services. Invariably, we respond by asking them to approach the problem of designing a video from a different direction by first focusing on design needs and not on cost. More >
April 2, 2011 | Berkeley, CA – Velina Brown, Master of ceremonies for Theatre Bay Area's General Auditions, jumped on stage to revive an exhausted audience with a joke: "How many actors does it take to change a light bulb? One: the actor holds the light bulb, and the world revolves around him." After nearly two full days of watching nervous actors deliver a monologue every two minutes, the tough crowd of representatives from more than 85 Bay Area theater companies responded with grateful laughter. More >
April 1, 2011 | San Francisco, CA – When the California Association of REALTORS® decided they would no longer distribute the complex forms that local agents need to complete real estate transactions, the San Francisco Association of REALTORS® (SFAR) decided to act on their own. SFAR contracted with Instanet Solutions, a leading provider of real estate software technology, to develop a paperless workflow. Flying Moose Pictures joined the team to produce an engaging video introducing members to the benefits of the new system and to rapidly train them on its basic functionality. More >
January 17, 2011 | San Francisco, CA – When the Astronomical Society of the Pacific needed to train hundreds of amateur astronomers to teach the public about the night sky, they soon realized that asking them to read a thick paper instruction manual was not working—the complex, sleep-inducing printed materials were ignored. Flying Moose was asked to produce instructional videos that were more appealing, memorable, and effective than paper. More >
January 16, 2011 | San Francisco, CA – Getting a book published has never been easy and lately publishers have all but abandoned promotional efforts except for their most commercial authors. This means less established writers must descend from their lonely garrets to learn marketing skills and promote their work themselves. Flying Moose assisted two such scribes by producing videos to tell both the story of the author and the story behind the books. More >
May 12, 2010 | San Bruno, CA – Fresh Choice is a chain of restaurants focused on high-quality food and excellent customer service. When they needed to produce a training video for new hires, they decided it should be humorous, engaging, and show both the wrong way and the right way to perform three key service jobs at the restaurant. More >
May 11, 2010 | San Francisco, CA – The University of California Memory and Aging Center provides care for individuals with cognitive problems, conducts research on causes and cures for degenerative brain diseases, and educates health professionals, patients and their families. Dr. Julene K Johnson, PhD, is a cognitive neuroscientist and Assistant Professor of Neurology at the center. She invited Flying Moose Pictures to collaborate with her and produce video documentation to support research aimed at standardizing the diagnosis of non-Alzheimer’s dementias. More >
March 22, 2010 | San Francisco, CA – It is doubtful that when T. S. Eliot characterized April as cruel, he was referring to the recently passed sixteenth amendment to the U.S constitution, reinstituting a personal income tax. Nevertheless, cruel April remains, at least to our wallets. Everything taxable, however, need not be cruel; when Josh Kornbluth wanted to develop animated graphics for his monologue Love&Taxes -- his hilarious quest to marry a reluctant girlfriend while engaged in an epic struggle with the Internal Revenue Service -- he turned to Flying Moose Pictures. The happy collaboration was anything but cruel. More >
March 19, 2010 | San Francisco, CA – When American Conservatory Theater hired visionary director John Doyle (Sweeney Todd, Company) to stage a spectacular new interpretation of Bertolt Brecht's Caucasian Chalk Circle, they faced the challenge of selling audiences on Brecht's style of "epic theatre"; a nearly bare stage, harsh lighting, direct address of the actors to the audience, and the breaking down of the "fourth wall" as a deliberate and frequent reminder to the spectators that the play is a representation of reality and not reality itself. More >
March 18, 2010 | San Francisco, CA – At Flying Moose, we develop marketing and sales videos, training films and documentaries, humorous short films, music videos, and media for integration into live performance. Each type of production demands a different level of script development and a different set of script development tools. And every client brings a new level of experience and understanding of what they want to communicate and how. To serve all these possibilities, The Moose has an wide variety of techniques that to choose from:. More >
February 19, 2010 | San Francisco, CA – Adobe Photoshop and Creative Suite guru Deke McClelland joined composer Buddy Saleman, the creative leader of Potrero Post, and a team from Flying Moose Pictures, to produce 101 Photoshop Tips in 5 Minutes, the pilot for a season of edgy video podcasts designed to entertain, educate, and drive the sales of Deke's numerous training books and DVDs. More >
February 18, 2010 | Los Angles, CA – Is it possible to produce both a still photo shoot and a video shoot in a single location at a single time? Absolutely! This question has been presented to Flying Moose by several clients who need to produce both types media for marketing, sales, and training. By combining a still photo shoot with a video shoot, clients can reduce costs for location rental, set construction and setup, hired models and actors, achieve a consistent look and reduce the time required for busy company employees to appear on camera. More >
January 6, 2010 | San Francisco, CA – Nearly every day at Flying Moose Pictures, we receive a call from a prospective client who has discovered our services through a Google search, reviewed our portfolio, and looked beyond the charismatic megafauna in our company name at the prospect of trusting us with a vital task of visual communications. More >
January 5, 2010 | San Francisco, CA – We should have been forewarned when Deke McClelland, the hyper-kinetic Photoshop Guru, visited our studio for a "quick lunch" and showed up dragging a battered aluminum suitcase filled with a rainbow of colorful T-shirts. Lunch quickly turned into a scripting and pre-production session for dekePod, a series of high-speed, highly irreverent, video podcasts. Late in the afternoon, after burritos but before martinis, we shot the pilot episode for dekePod, How to Scan Money. More >
January 4, 2010 | San Francisco, CA – With a bumpy mechanical jolt, a safety orange manlift deposits the Flying Moose production team on a windy concrete slab five stories above the UCSF campus at Mission Bay in San Francisco. Miles of cables and ductwork hang from the steel skeleton of the building, flailing in the wind above our heads. The maze of construction materials will soon be the University of California Medical School's Cardiovascular Research Building (CVRB) - a 236,000 square-foot research center that will include labs, offices, a vivarium, and an outpatient clinic. More >
November 18, 2009 | Emeryville, CA – Scientists have linked methane from livestock production, a powerful greenhouse gas, to global warming. And even those who insist global warming is a hoax would find it difficult to deny that untreated manure, stored in large, pungent lagoons, represents a huge threat to the environment. But there is good news. Greg Johnson, chief executive officer of New Logic Research, says, "Hog manure can be converted from an environmental liability into valuable byproducts that can be sold or reused." More >
November 11, 2009 | San Francisco, CA – New Zealand is blessed with abundant, inexpensive hydroelectric power, but the economical harvesting of solar energy in the country lags behind installations in other parts of the world where the sun shines more often and there are fewer alternatives to fossil fuel. The Pacific island country averages only about 2,000 hours of sunshine each year. In contrast, Southern California basks in about 3,000 hours of sunshine annually. More >
November 10, 2009 | The Bayview, San Francisco, CA – The team from Flying Moose Pictures spots a hedge of vibrant red, yellow, and green plants and sets up a high-definition video camera and monitor. Candice Kollar, their collaborator and founder of the green communications company Kollar Design | EcoCreative®, nods enthusiastically as she scans the video image of the lush grounds at Flora Grubb Gardens, a solar-powered nursery and garden center focused on sustainable, water-saving plants. More >
October 1, 2009 | Orlando, FL – Flying Moose Pictures Director of Photography Mark Leialoha focuses a camera on a 10 year old boy as he struggles with the safety cap on a prototype lancing device - the sharp, spring-powered needle that diabetics use to prick their fingers and obtain blood samples for glucose testing." More >
October 1, 2009 | San Carlos, CA – Architect, designer, and woodworker, Blaise Descollonges, patiently scrapes a 130 year old nickel-plated Stanley radius plane against a raw wooden beam, carving a gentle curve that he promises, "shows both the function of the beam in supporting the rail on top of it and is pleasing to the eye." More >
October 1, 2009 | Mount Diablo, CA – Dave, a middle-aged amateur astronomer, stands in a parking lot at Mount Diablo State Park, describing the difference between craters on the moon and the lunar maria, or "seas". It is dusk, and a small audience braves the high wind on the mountaintop, listening to his lecture and waiting for the moon to rise into telescope viewing range. More >
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SPOTLIGHT
Abbott Laboratories, a world leader in diabetes management products, needed to showcase the unique features of their Precision brand blood glucose monitoring system. We designed a wordless video to capture the ease of use, accuracy, speed, and freedom afforded by the new product.
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